Media & Press

Resources for journalists covering Yordrobe.

Yordrobe is Australia's first all-in-one pre-loved fashion marketplace. Below you'll find our brand story, key facts, founder details, downloadable assets, and a contact line for media enquiries.

For media enquiries: media@yordrobe.com.au

Watch

A 120-second introduction to Yordrobe.

Our brand explainer covers the platform, its five features, and the circular fashion mission behind it.

Download MP4

About Yordrobe

The story, in brief.

Yordrobe is Australia's first all-in-one pre-loved fashion marketplace, bringing together five core features in a single app and website: Shop, Sell, Swap, Offer, and Drop. Where most resale platforms force users to juggle multiple apps to buy, sell, swap, or negotiate, Yordrobe combines all five experiences in one place.

The platform is built around AI-powered listings — sellers can list their pieces in seconds, with the app enhancing photos, writing titles and descriptions, and suggesting a price. For buyers, Yordrobe offers curated pre-loved designer pieces from verified sellers across Australia, with options to make offers or propose swaps directly.

At the heart of Yordrobe is a commitment to circular fashion — keeping designer clothing in trusted circulation, and out of Australian landfills. The platform launched in 2025 and is available on web, iOS, and Android.

Key facts

At a glance.

Brand
Yordrobe
Founder
Paul Eigner
Based in
Australia
Platforms
Web, iOS, Android
Core features
Shop, Sell, Swap, Offer, Drop
Category
Pre-loved fashion marketplace
Industry first
All-in-one resale model combining buying, selling, swapping, offering, and consignment
Mission
Circular fashion — keeping designer pieces out of landfills

Founder

Meet Paul Eigner.

Paul Eigner, founder of Yordrobe

Paul Eigner is the founder of Yordrobe, an Australian entrepreneur with a long-standing background in e-commerce and online business. Before launching Yordrobe, Paul spent years building and operating consumer-facing platforms across Australian and international markets, developing a deep understanding of how digital marketplaces, content, and community come together.

Yordrobe was built to solve a problem Paul saw repeatedly in the pre-loved fashion space: shoppers, sellers, and swappers were forced to juggle multiple apps to do what should be possible in one place. By combining five core features — Shop, Sell, Swap, Offer, and Drop — into a single marketplace, Yordrobe is reshaping how Australians engage with circular fashion.

"I wanted to build something that made pre-loved fashion as easy as buying new — and at the same time, help keep Aussie designer fashion out of landfills. Every piece resold is a small win for the planet."

In the news

Recent coverage.

Yordrobe in the Australian fashion and retail press.

Ragtrader February 2026

Sendle collapse forces fashion resellers to rejig

Yordrobe founder Paul Eigner quoted alongside eBay Australia on the impact of Sendle’s collapse and Yordrobe’s migration to Australia Post.

Read on Ragtrader →

Get in touch

Need a quote, an interview, or additional information?

We're happy to help on deadline. Founder interviews, additional product details, and high-resolution assets are all available on request.

media@yordrobe.com.au